Lead generation basics
- Make the main offer obvious above the fold.
- Add one clear call to action per page.
- Use simple service pages instead of vague general copy.
- Add trust signals: reviews, experience, photos and guarantees where true.
- Make phone/email/contact routes easy on mobile.
- Track clicks and enquiries so you know what works.
Truth label
No website can guarantee leads. The aim is to remove obvious blockers and improve the chance of enquiries.